Lounge Books - results after one month
27th April to 26th May
Lounge Books launched on 27th April, with a very nice article in The Bookseller (many thanks) Within the first week we had fabulous write-ups in Red Magazine, Good Housekeeping and Stylist Magazine. I have been given a massive amount of support from my Twitter followers (huge thanks) spreading the word about Lounge Books.
I have concentrated my efforts on adding great content to the site; curated lists, award-winners, and ebook deals. The Lounge Books newsletter is sent out on a Fridays and started on the first week. The ebook deals newsletter is fairly sporadic. And there is very regular social media activity, mostly Twitter.
I thought it might be interesting to see what has been achieved in one month of Lounge Books. Also, I really want to be as transparent as possible through this process so that we can share and support each other.
Traffic to www.lounge-books.com
During the first month the website has had 34,600 page views with 11,100 unique visitors.
Most visited pages on the site:-
Our very first contributor post went up last week, from Leilah Skelton which is also attracting lots of visitors.
Lounge Books Newsletter
Total people signed up to the newsletter is 1400.
The Lounge Books newsletter is sent out on a Friday. I have sent 5 weekly newsletters during the month.
Anyone who specifically said that they would like book deals receives another newsletter from Lounge Books. I have sent the book deals newsletter out twice this month.
Across all of the newsletters I sent out in the first month, the average open rate was 56.8% and the average click through rate 13.7%.
@lounge_books has 3300 followers
During the month, links in tweets were clicked 2200, RTed 890 times and they were liked 1200 times.
Our Twitter followers look like this:-
We ran two book give-away competitions that have worked really well.
Sold 286 books generating £876.13 revenue. (Average book sale price £3.06)
Top selling books - The Bees, The Essex Serpent, Barkskins
Sold 24 non-book items generating £513.17 revenue.
Total units sold across the site and newsletters was 310 generating £1389.30. The affiliate kick back through Amazon was £68.36.